Fresh-churned premium gelato and artisan bakery in Batam — a playful, mouth-watering brand site we built to make every scoop sell itself.



Frui is a premium gelato and bakery brand based in Batam, focused on handcrafted desserts, modern café experiences, and a playful visual identity. The website was designed to reflect the brand’s atmosphere — clean, vibrant, and approachable — while making menus, products, and store information easy to explore across all devices.
We designed and developed the Frui website as a fast, modern digital presence that balances visual storytelling with usability. The experience focuses on large imagery, smooth scrolling interactions, and structured content that helps visitors quickly discover products, promotions, and brand information. The website was built with a lightweight architecture for fast loading performance, responsive layouts, and easy long-term content management.